An introduction to PageRank for SEO

[rochon.a1.119]

In simpler terms, it means that the PageRank of page B is calculated by multiplying the PageRank of page A by 0.85. This is known as the damping factor.

If page B links to page C, it receives 85% of B's ​​PageRank (72.25% of page A's).

If a page has no links pointing to it, it doesn't start with 0 PageRank, but with 0.15.

Things get even more complicated when there is more than one external link on a page.

As mentioned in this 2004 post on Search Engine Roundtable :

If you place a link from page A to page B, page A will distribute PageRank to page B. Page A's PageRank is not diluted by linking, but links are worth less in terms of PageRank value when there are more links on page A.

— Barry Schwartz

PageRank is complex, and to understand how it works in more detail, you can check out this detailed guide that provides .

Factors that influence (and influenced) PageRank and that still matter
Of course, there are (and were) factors that influence PageRank.

We've already discussed the fact that not all links are equal kazakhstan mobile database in terms of the PageRank they pass. But what are some of the factors that can (and have in the past) influence PageRank?

We will specifically analyze:

Anchor text

The probability of being clicked

Internal links

Nofollow links

You need to understand not only what these influencing factors are, but also how they apply to SEO in 2020, what you should use, and what to avoid as part of your targeting tactics.