In your warm and friendly email, you've demonstrated tha germany phone number list t you have a shared interest in their industry and have information that may be helpful to them.
If B2B marketing emails were Tinder profiles, would yours get swiped right or left? Would people be interested in learning more, or would they simply move on to the next?
If people are willing to swipe away a potential life partner in the blink of an eye, how much time do you think they'll spend evaluating your marketing email? Not much. According to MailChimp, if you receive open rates of 25% and click-through rates of 4% you’re well above average for most industries.
To help you boost your B2B email marketing CTRs and ensure more prospects interact with your prospecting or promotional communications, here are some strategies to consider.
1. Draw your readers in with a catchy subject line
The obvious first step to an increased click through rate is to actually get subscribers to open your emails in the first place. If people never open your emails, they will certainly fail to click on the links within.