That said, B2B content marketing uses many different formats and tactics to target your audience, including:
Blog posts
Research studies
Whitepapers and eBooks
Videos
Webinars
Podcast
Case studies
Templates and checklists
Tools
Newsletters
It's about creating a scalable strategy that helps you rank your content, get links, and drive organic visitors through your funnel.
7. Promote your content to get backlinks
Backlinks remain a fundamental part of any successful SEO strategy, as it is one of the 3 key Google ranking factors .
When it comes to building links as a B2B brand, content marketing is one of the most effective tactics available.
Once you've created a piece of content, you need to spend time thailand mobile database promoting it beyond just encouraging social media shares.
In order for your content to rank, it needs to be linked from other sites, and part of your distribution strategy should be to reach out via email to encourage others.
For example:
Getting your content linked from resource pages.
Get it recommended in an existing piece of content
Motivate journalists to write an article about your latest study
Use broken links to find opportunities to earn links pointing to your content
and much more
The reality is that after you have your strategy in place, you need to continually optimize your backlink generation .
Keep looking for ways to improve your website content and opportunities to get authoritative links, and you will see your website's organic visibility and traffic increase.