Presenting a person that people want to do business with?
Following up once your foot is in the door?It’s a very difficult time for our country and the world with the COVID-19 virus. I would never have thought of going to the store as soon as I could to buy as much toilet paper as possible.
Now that we have experienced a month of sheltering in place, I would think that the stock of bare necessities would be back to normal. But that’s not the case.
Whether it’s toilet paper, paper towels, water or even tuna, the shelves at Kroger are still bare. Thus, the laws of supply and demand are at work!
You log onto Amazon to buy a specific product your friend ecuador telegram data told you about. Amazon tells you there are only three remaining. What do you do? You buy it without hesitating. Why? It’s FOMO. The fear of missing out.
Both examples demonstrate the scarcity effect. That’s when a sense of urgency creates more demand than supply.
You get the impression that products and services are good, in high demand and you need to have it. Suppliers sometimes create this illusion of high demand and low supply.
Today, many of the shortages are real and they are exacerbated by the fear.
In sales, we all want our products and services to be in high demand. It’s also beneficial to avoid negotiating on price.
Think about the Toyota Prius in 2004. When gas was $4 a gallon, the first thing the salesperson at the dealership told you was that the price was not negotiable.
And the reason was that the Prius got 50 miles to the gallon. It also took three months to get your new Prius when you ordered.
Scarcity tells the customer that their offering that is in such high demand is successful. Everyone wants it, so it must be good. It’s human nature to want the best, especially when we might miss out because of the growing demand.
When products and services are scarce, how does each personality style behave? I believe we can put them into two categories.
Taking value-driven actions?
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