What colors are suitable for banner ads?

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Color is a powerful tool that can have a direct impact on people's emotions and perceptions. For example, red symbolizes enthusiasm and energy, blue symbolizes trust and stability, and green symbolizes nature and peace. In advertising and branding, the use of specific colors can reinforce a brand's image and message, eliciting specific emotions and responses from target customers.

Color combinations and contrast are also important. The right color combinations can help improve the visibility of your banner and emphasize your message. On the other chief of vp and training email database hand, the wrong color combinations can make your message difficult to read.

Therefore, when planning an advertising campaign, careful consideration of color choice and its psychological effect is key to success.



Source: Qualifications Career College "The meaning and effects of colors in color psychology | Explains the impact of colors
7. Make the action clear

Actions, especially calls to action (CTA), are one of the central elements of ads and web pages. They clearly instruct users on what to do, and their placement and design have a huge impact on how users respond. A bold call to action grabs users' attention and makes it easy for them to access the information or service they are looking for.

But boldness alone isn’t enough: Actions should be placed where users naturally look, such as in the center or top of the page, and the wording, color, and size of the action should also be chosen appropriately to match its purpose and context.

In short, calls to action are key elements that guide user behavior and their placement and design require careful consideration.

8. What is the correct file size for a banner design?
The image data size that can be submitted differs between Google and Yahoo!. For Google, banner ads can be up to 150 KB, and responsive ads can be up to 5,120 KB. For Yahoo!, both banner ads and responsive ads are limited to 3 MB. Be careful not to exceed the respective maximum sizes.

Reference: ~Vispa "About banner ad sizes | Banner size, file format, capacity, etc."~


9. Keep your landing page consistent
Consistency between landing pages and banner ads is essential to improve user experience and maximize conversion rates. Users who click on a banner ad expect information and experiences suggested by the content and design of the ad. Therefore, if the landing page betrays those expectations, users will be confused and more likely to leave the site.

For example, if your banner ad highlights a particular product or promotion, your landing page should also focus on that product or promotion, and the design elements of your banner ad, such as color, style, and messaging, should match your landing page.

This consistency gives users peace of mind and makes it easier for them to access the information and services they are looking for, which in turn improves conversion rates and maximises the effectiveness of your advertising campaigns.

10. Simplify your banner ad design
Overly complex designs and too much information make it difficult for users to accurately receive your message. Simple designs help focus users' attention on the information they need and avoid clutter.

Below are some benefits of simple banner ad design.