Regardless of the type of communication, special attention email contact lists uk should be paid to the linguistic correctness of the message, as well as its clarity. The small maximum number of characters in an SMS (160 or 70 in the case of special characters such as emoji or Polish characters) forces conciseness. Contrary to appearances, it is sometimes more difficult to write a short message than a long one, because there is a risk that we will miss an important element.
You should therefore avoid unnecessary frills and focus on specific information: when you can use a given offer, what you can gain, who it applies to, where it is available (e.g. only in the online store, or both in the online store and in brick-and-mortar stores). Usually, a marketing SMS is accompanied by a link that takes the recipient to a page where they will find additional information related to the content of the message. This could be, for example, a special landing page or a sales tab on the company's website.
SMS advertising campaign and personalization
In SMS advertising campaigns, it is worth using personalized elements, such as addressing recipients by name (when the characteristics of the target group do not prevent this). Such a solution shortens the distance and helps to establish a closer relationship with the recipient, which in the long run translates into their loyalty.
The Importance of Color in Marketing - What You Need to Know
When conducting advertising activities, it is worth considering the importance of colors in marketing . It is said that we eat with our eyes, which means that we evaluate (and to some extent also feel) the taste of a dish based on its appearance. In the case of purchasing decisions, we often act similarly. So what is the meaning of the most common colors and when to use them? What else should you pay attention to when preparing the visual layer of your ad? We explain!
The Importance of Color in Marketing - Key Information
It’s worth starting with a little warning: color symbolism in advertising is a guideline, not an absolute instruction that must always be followed. First of all, individual circumstances should be taken into account.