First, showing the growth in impressions from Google Search Console.
Google Search Console organic visibility
This is a great way to show continued growth in visibility, as those impressions show searches for which your site has been visible, even if they haven't resulted in clicks. Typically, this is because you can see an keywords, but they haven't translated into good rankings (yet).
Either way, an increase in impressions shows an increase in organic visibility and is a good sign of sustained growth.
You can also show an increase in organic visibility by looking at keyword trends in the Organic Research tool in Semrush, where you can see how your visibility has changed for all philippines mobile database indexed keywords, including those with lower rankings.
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4. Organic sessions
Growth in organic impressions should result in an increase in organic sessions, and this is where you can start to demonstrate a real impact from your SEO strategy.
Once your efforts take effect, one of the key metrics where you will see a positive impact is organic sessions (traffic).
Impressions result in traffic, and traffic results in conversions, and when you look at it this way, seeing an increase in organic sessions is where you start to see an improvement in your SEO ROI.
Measuring organic sessions is really simple with Google Analytics. But, to measure SEO KPIs, we recommend focusing on Google Search Console data , which will allow you to exclude branded searches and view organic clicks for non-branded terms in isolation.
It's important to make sure your data isn't skewed by brand activities that are driving an increase in searches.
To do this, go to the Performance report and click the +New button at the top of your screen where you can choose to filter by your brand by selecting “non-branded queries.” Enter your brand name (and variations) and you’ll see how non-branded traffic is performing.
A key thing to pay attention to when analyzing organic sessions is seasonality, making sure to compare year-over-year rather than month-over-month to compare and account for any seasonal fluctuations in demand.
To do this, click on the drop-down at the top of the screen, choose "compare" and select your predefined period.
5. Branded vs. non-branded traffic
While you want to exclude branded searches to analyze the true impact of your efforts on organic traffic, another key measure of success and progression is a change in the percentage split of non-branded traffic your site receives.