Inside sales allows for more efficient sales activities than traditional field sales.
In this section, we will explain the overview of inside sales, its current situation, and its future.
Streamlining by making full use of IT tools
The key to running inside sales is to effectively incorporate IT tools into sales activities.
Recently, it has come to be called DX sales. Inside sales cannot function to its full potential without the use of IT tools
, such as sharing information from remote business development directors email database locations using cloud services, automation using AI, and creating quality leads using marketing tools . If inside sales is not running smoothly, it may be due to the use of IT tools.
Expand your business to remote areas
Inside sales took root in the United States for a rational reason: to cover the vast land area of the country.
Japan does not have as much land area as the United States, but when you consider travel time, traveling to distant places for business negotiations is not efficient.
Recently, IT tools used in sales activities have made remarkable advances, so it is now possible to use webinar tools to attract customers, distribute presentation materials by email, and hold business negotiations over video calls. Inside sales has the advantage of being able to smoothly sell to remote areas
, which was previously inefficient and unthinkable .
Inside sales that pursues rational sales
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