Create Infographics for Your Audience to Share
Visual content performs exceptionally well. In fact, over 40% of marketers say original infographics are the best-performing visual content. There are various tools you can use to create infographics. Or you can work with an expert to create them for you. The idea is to create infographics that contain survey results, steps in a process, or other informative/educational content your audience will use and share. You may even get backlinks to it from blog posts that feature them.
Ask Your Customers for Reviews for UGC
UGC (user-generated content) is another form of armenia phone number database social proof. This includes online reviews, testimonials, and customer story videos. If there’s anything we know about customer reviews, it’s that they help leads make buying decisions. So by asking customers for reviews, you can gather social proof to add to your content, such as emails, blog posts, and social media.
Ask Your Best Customers for Referrals
Wouldn’t it be nice if you could duplicate your best accounts? There’s an opportunity to do so by asking these customers for referrals. Chances are they’ll know one or more prospects who would make great opportunities for your business. Try offering incentives to get more customers giving referrals. For example, a free month off a subscription or discount on their next purchase in exchange for 3 referrals.
Offer a Free Consultation to Build Trust without knowing if they’ll get results. So to build trust, you can offer a free consultation. Consider using a simple booking tool to make it easy for leads to schedule a call with you and your team.
Create a Free Interactive Tool to Engage Visitors
You can consider interactive tools as another lead magnet. If you’re in an industry where calculators and formulas are commonplace, then you can create a tool to automate the calculations. Other ideas include product builders and simulators. Just make sure to gate it, so leads will have to insert their information to access the tool.