The Need for Customer Communication in the Age of Social Media

[DonalCerry]

Decades ago, the advent of the internet transformed the way organizations chose to conduct their operations and developed a new avatar of representing themselves on a global platform. Since then, the introduction of social media left another revolutionizing footprint by bringing in a change in the current business landscape.

While the internet breaks down global boundaries, it is hong kong mobile number database social media that has made its impact ratio felt even more explicitly in the realm of two-way communication. Not only that, social media today has become one of the key customer communication tools between businesses and their patrons. No wonder theState of Service 2017 report by Salesforce states that 64% of consumers expect businesses to respond to their queries instantly.

The Relationship Between Brands and Social Media
Building trust between your brand and customers is essential. The key to accomplishing this herculean task is through the exploration of new communication processes via digital channels. This has driven businesses towards adapting to more innovative methods of interaction and customer communication.

With 80% of customers using social media to engage with brands, consumers expect the brand voice over these channels to be authentic and honest. This gives it the much-needed credibility and amplification that drives home the importance of social media in communication for businesses today.