What is educational marketing and how to apply it to my institution? Discover the 5 steps

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The Internet has revolutionized the way consumers search for information, and the education sector is no exception. Today, many educational institutions have joined the digital world in order to continue evolving.

Educational Marketing is the process by which a marketing agency, educational consultancy or educational institution tries to convert unknown users into clients by offering them useful content and providing them with valuable information at all stages of decision-making.

But the question everyone is asking is, how can I apply it to my educational institution?

1. Analyze your educational institution

First of all, it is important to analyze your company to understand its situation in order to evaluate the internal or external development of the Educational Marketing strategy.

Generally speaking, it is important to be aware that internal afghanistan whatsapp lead teams are usually more expensive and sometimes do not replace the work of other companies specializing in this type of strategy, such as marketing agencies or consultancies. In other words, in many cases the internal team will have to be complemented by an external service to develop more specific tasks.

In any case, if the strategy starts from scratch, it is advisable to establish a mixed model in which an agency or consultancy establishes the first steps of the strategy in your company and can delegate tasks to your internal team while it is being formed.

If you have finally decided to have the support of an external agency or consultancy for the development of your Educational Marketing strategy, it is advisable that you evaluate certain aspects in order to select it, such as flexibility, results-orientation and other relevant factors.

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2. Know your environment and the competition

Secondly, it is a priority to analyse the sector's presence in the digital environment. The digital sector offers the possibility of monitoring educational institutions in the sector and their presence in it.

In order to evaluate what actions we can take and what line we should follow in the digital environment, it is advisable to carry out Digital Benchmarketing to know our positioning compared to the competition, to be aware of what we can offer and where we can go.

This step will be key to ensuring the correct establishment of your Educational Marketing strategy.

3. Establish your digital buyer persona

Defining your buyer persona or ideal client is an important part of your digital strategy, since both the external company and your company must know who the digital users are that you will need to target with your strategy in order to create content tailored to them and obtain successful results.

In this specific sector, it is important to note that the buyer persona does not always have to be the student. In the case of some institutions such as universities, it is very likely that you will find two types of buyer persona: the student and the client (the student's parents).

4. Set your goals

Thinking about and defining your objectives in the digital environment is essential for developing the next steps. In addition, it is important to keep in mind that your objectives must be SMART.

Specific
Measurable (measurable)
Achievable (achievable)
Relevant (relevant)
Timely (temporal)
If you have external support (agency or consultancy), you will be able to define them more effectively, since these companies have experience in carrying out projects and their indications will be valuable in establishing these objectives precisely.

5. Create your Digital Educational Marketing strategy

You are now ready to start creating your Educational Marketing strategy!

At this stage you will be able to decide what type of digital actions to implement in your institution. Here are some actions that have yielded excellent results for clients in your sector:

Creation and optimization of digital assets.
Implementation of lead capture techniques.
Web digitization.