specific - clearly defined and unambiguous, for example, instead of a general goal of "increase bookings", it is better to set a specific goal of "increase the number of bookings by 20% in the usa telegram accounts next 6 months",
measurable - so that you can assess whether they have been achieved, such as "increasing the number of Instagram followers by 500 people in 3 months",
achievable — taking into account the hotel's resources and capabilities,
relevant – the goals should be relevant to the overall marketing strategy and have significance for the development of the hotel,
time-bound – so they must have a deadline, such as "increase the number of weekend bookings by 30% in the next 3 months."
There are several basic types of goals that can be found in sample hotel marketing strategies . The first one is about conversion, i.e. increasing the number of reservations through website optimization, email marketing or promoting special offers.
The goals of increasing brand awareness are also important. They focus on increasing the hotel’s recognition among potential customers, e.g. through advertising campaigns, social media presence or cooperation with influencers. Many hotels also set goals for customer loyalty. They focus on increasing the number of returning guests through loyalty programs, personalization of the offer and excellent customer service.
Reputation management goals should not be forgotten either. These include improving the hotel’s rating on review sites such as Google Business Card or Booking.com by encouraging reviews and responding to customer feedback.
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Sample Hotel Marketing Strategy – What Should It Include?
Creating an effective marketing strategy for a hotel is a process that requires in-depth analysis and precise planning. Earlier, we briefly outlined the elements that a hotel promotion strategy should include to attract guests, increase reservations, and build customer loyalty. Now, we will discuss them in more detail.