With the Internet of Behavior set to monitor the activities of people across the globe, we are set to witness a large-scale, individual-centric approach to data analytics. By monitoring people’s behavior, these systems can predict patterns that can be used to link behavior to activities. For example, in the current scenario, an IoB network based on facial recognition and image processing could be deployed to check whether people are civil in public settings. While IoB has the potential to be a game-changer, it has its drawbacks and ethical concerns. Due to its reliance on data related to human interactions and activities for personalized analytics, many have been concerned about privacy issues and other threats that can arise from constant monitoring. However, some applications in the fields of defense, healthcare, and finance will benefit from constant monitoring and analysis. Indeed, with sufficient transparency in the system and better security, IoB technology can prove to be a valuable addition to our technological arsenal.
Gartner and the Internet of Behavior
The term IoB is attributed to technology research firm Gartner and effective morocco mobile numbers list is explained in “ Gartner’s Top Strategic Technology Trends for 2021. ” Gartner attributes the concept of using IoT data to influence behavior to Göte Nymanof, a psychology professor at the University of Helsinki.
The research firm notes that local laws will play a major role in how public and private organizations can use data to influence behavior. Gartner also says that unless IoB initiatives are designed to provide consumers with added value, the entire concept risks being rejected. Also, as we’ve mentioned, concerns about privacy and the potential invasiveness of an IoB have been raised in some circles and will likely need to be addressed for it to be adopted on a wider scale.
Conclusion
Personalizing information is the future. Targeted ads, personalized notifications and reminders, data acquisition for personalized attention, and positively influencing behavior are some of the applications that will see a revitalized focus with the inclusion of IoB technology. The technology is sure to have an impact on the future of service effectiveness. However, as IoB is still in its nascent stage, all we can do now is wait for it to unfold its potential.