You can’t reach your email campaign’s objective if your messages keep bouncing or getting moved to spam folders . Therefore, you must constantly monitor and improve your email deliverability rate . Here’s a formula you can use to calculate your deliverability rate . Of emails delivered to the inbox tab folders excel . Spam folder of sent emails – of emails that generated a bounce with higher deliverability, your nonprofit organization has a better chance of engaging your email list and fostering meaningful connections .
Your deliverability rate also affects your email sender reputation . A high belarus email list deliverability rate will help you preserve your nonprofit’s credibility and trustworthiness with mailbox providers . To boost your email deliverability, ensure you choose a trusted email marketing platform with a great email deliverability reputation . Such providers have established relationships with internet service providers, isps and clients, raising the chances of your email being delivered and staying out of the spam folder . For instance, getresponse has an overall email deliverability rate .
Also, regularly clean your email list to remove invalid or inactive email addresses, and implement email authentication protocols to help isps recognize your emails as legitimate . Some of these protocols include spf sender policy framework, dkim domainkeys identified mail, and dmarc domain-based message authentication, reporting, and conformance . Observing the results of your email marketing campaigns multiple factors contribute to effective email marketing communication . You must pay attention to your online marketing statistics and use data to make better decisions .
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