Telemarketing Outreach: Balancing Automation and Human Touch

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Ask them how they process hard bounces . Well-managed email lists remove subscribers after one hard bounce . Some will stretch that to two hard bounces . If you get an answer like “we don’t track bounces,” move on . Ask them what their spam complaint rate is . Any more than , and you’ve got a red flag . An “average” spam complaint rate is roughly and finally – ask them what their list’s average response rate is . You want to know what the average open rate is and what the average click-through rate is .


If you can, try to find out what the typical conversion rate is for, say, an austria email list email opt-in squeeze page . They may say, “hey – every landing page is different . Every email is different . I can’t help it if yours is terrible . ” and that’s true . Some of the friendlier list owners might point you to landing pages that recent buyers have used and say, “this converted at ” . They might even show you the email creative that was sent to their list .


The more information you can get, the better… just don’t go crazy trying to copy the email or the landing page . Editor’s note: getresponse recently published an email marketing study that analyzed over a billion emails . There, you can check both the average email open and click-through rates as well as the average landing page conversions for different industries, including internet marketing . Use this data to compare the numbers provided by the solo ad providers you plan to collaborate with .