Facebook Messenger Ads: How to Generate Leads

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For various reasons, many marketing professionals are not taking advantage of the great potential of Facebook Messenger ads .

Let's create a Facebook Messenger advertising campaign step by step with the aim of generating new leads.
Before we start, just a warning, today we are germany email list NOT going to create campaigns with the Messenger bot , this tutorial is exclusively aimed at learning how to create a conversation with your potential clients in a single click.

Technical support bot: This is mainly aimed at resolving technical queries or creating tickets for the company's technical team. This would be useful in a technology or software company.

The first thing you need to know is when you should use this type of campaign in your digital marketing strategy.

Facebook Messenger advertising campaigns are most effective when targeted at the bottom of the conversion funnel . Audiences at the top of the funnel are often less likely to engage, as this requires a certain amount of commitment from them, especially compared to watching a video or clicking an ad.

It is advisable to use this type of campaign with the audiences of your target audience that are located in the middle or lower part of the funnel , people who already have more of a relationship with our brand, product or service and are closer to becoming a customer.