Content strategy, a key element in industrial marketing

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Content strategy is a key element in the development of any industrial marketing plan . Strategic planning and subsequent creation of content that provides value is one of the most useful tools to attract, retain and convert our target audience into customers.

What's more, content marketing can go beyond conversion and become the main axis to build customer loyalty. Turning them into something more than just consumers and managing to convert them into followers and promoters of our brand.

But what exactly is content marketing and how to vietnam email list create a strategy? In this post we focus on solving this question by explaining what it consists of and what the objective of content marketing is, we answer the question of why it is important to develop a strategy, we tell you the key points to take into account when creating it and how we can approach this issue from an inbound perspective.


What is content marketing and what is its purpose?


Content marketing focuses on planning, creating and promoting publications aimed at achieving a well-defined objective.

In industrial marketing , the content strategy is generally focused on attracting attention and making our target audience “fall in love” with us, ultimately turning them into a customer and, in an ideal scenario, also into a follower and promoter of our brand.


When we understand the objectives of a good strategy, we realise that content marketing is not simply the creation of posts. These posts have to have a meaning and be based on analytical work.


Generating traffic to our website is just the tip of the iceberg. A good content strategy has to be able to generate leads , cultivate this interest and - ultimately - generate clients.