As a business, your email database is quite possibly mobile phone number in cambodia your most valuable asset. It’s what allows you to keep in direct contact with your customers and deliver content that is tailored just for them. It, therefore, goes without saying that you want to retain as much of your database as possible, which is why we would strongly advise that you implement two-click unsubscribe for your Pardot email campaigns.
Why Your Pardot Unsubscribe Should Be Two-Click:
Two-click unsubscribe vs one-click unsubscribe
Why you should implement two-click unsubscribe
Why you need an option to unsubscribe from your emails
How to configure two-click unsubscribe
Solution 1
Solution 2
Two-click unsubscribe vs one-click unsubscribe
Two-click unsubscribe is basically a two-phase unsubscription process where an email recipient will be asked to confirm that they want to remove themselves from an email list. This is also known as confirmed unsubscribe’.
Contrastingly, one-click unsubscribe is where the recipient is instantly unsubscribed upon clicking the unsubscribe’ link in the email. By default, your Pardot emails will contain this link.
Why you should implement two-click unsubscribe
The most important reason for implementing this model is the fact that the two-click process avoids recipients from being unsubscribed without their knowledge.
Many spam filters today will crawl through an email and click on every link to ensure that there are no viruses or other nasties hidden in the email. Unfortunately, if you are sending emails that contain a one-click unsubscribe link, then these recipients will be instantly removed from your mailable lists.
Another reason you should be using two-click unsubscribe is that it can actually prevent some recipients from unsubscribing entirely. If your email’s unsubscribe’ link forwards to a Preference page, then you can give the recipient a choice as to which lists they would like to remain a part of.
Since some of your customers may only want to receive updates on specific things within your business, such as product/service updates, this is a good option to have in order to retain as much of your mailable database as possible.
Why you need an option to unsubscribe
You might think that an easy way to prevent recipients from unsubscribing would be to simply remove the option from your emails altogether and have the preference page on your website instead. However, to comply with CAN-SPAM regulations, all emails must contain a link to either an email preference or unsubscribe page.
How to configure two-click unsubscribe
There are two ways to configure a two-step email unsubscribe process in Pardot. The first solution is new to the Spring 2021 release of Pardot, and is a good quick fix. The second is preferable for companies that would like more flexibility when configuring email preferences.
Solution 1: Enable Two-Click Unsubscribe on your Unsubscribe page