In 2015, the company even allowed itself the luxury

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Victoria's Secret , another brand that knows what it's doing, by counter-programming the presentation of its new collection in Salzburg with the brand's fashion show in London, where the world's best models are transformed into angels, capturing the attention of all the media and an audience of more than 500 million people internationally. A fashion show that is already part of Victoria's Secret's brand identity and on which the company focuses much of its communication efforts.

Leaving aside the fireworks, the British firm cambodia email list Burberry , aware of the change in consumer behavior that the revolution of new technologies represents, chose to focus its communication strategy on the digital sphere , carrying out, among other actions, the exclusive retransmission of its fashion shows on its social media profiles, offering the possibility of buying instantly, or the creation of the website ' Art of the trench ' where customers from all over the world upload their photos with the brand's star product.

But the word success is not always synonymous with large deployments and large budgets , since there are many who have started as small entrepreneurs and have managed to position themselves as reference brands in the sector, largely thanks to the virality of content offered by the Internet and social networks .

Things have changed a lot in recent years. Before, brands used to focus their efforts on getting an editor from the fashion magazine to dedicate a corner of a page to one of their products.

Nowadays, the quickest way to get on the map of what's hot is for a high-level influencer (e.g. bloggers , celebrities , artists or it-girls ) to appear in the media or on social media with one of your products. Just ask the Galician handbag brand Carla López , who went from operating in a more local environment to winning awards and selling their products internationally after none other than Beyoncé attended the boxing match between Mayweather and Pacquiao with one of their bags.