The extremely high rate of knowledge replacement

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The professional training of a communications professional in 2016 is very different from that of 2012 and 2006. Everything changes, and very quickly.
This model of agility in a communication agency's creative process is only an adaptation of those that other industries have implemented, such as Agile software development, the Lean method of business creation, the development of Minimum Viable Products , and speed dating applied to networking .

In the classic client-agency relationship process, the brazil email list timeframes were very long, because the market was slow, large and easy to impact. Today, there is nothing that can be given those three adjectives from the 20th century without adding “in danger of extinction”. The paradigms that were valid in the past no longer respond to the present of a changing world , where the needs of clients are different and competitors grow and improve products and services.

Service companies are very human capital intensive , and therefore, we are always at risk of having as many ways of doing things as there are people in the organization. Knowledge management and innovation are critical elements for a communications agency. The first step to implementing a single way of assigning tasks is to bring consistency to the business model.

In 2016, creative processes are very compressed in time and developed in an intensive manner, like hackathons for hackers, with demanding deadlines and ambitious timelines . The goal of this intensive and rapid work is to create a minimum viable product , a 'something' that can be delivered to the client and automatically tested in the market. If it works, it is further polished and put into production. If it doesn't fit, it is removed and modified until it can be released again. It is the ' fail cheap, fail fast, fail often ' of Silicon Valley .