How to build brand loyalty that lasts

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Repeat purchases
The four characteristics we’ve covered thus far work together to encourage repeat purchases and customer retention.

Nothing encapsulates this phenomenon cyprus b2b leads quite like the “If I like it, I’ll just grab it in a different color” TikTok trend. After the audio (originally shared by user @justsaraslife) took off on the platform, more than 39,000 people used it to show their dedication to the brands and products that they love.



That’s the power of brand loyalty. It keeps people coming back, even if it’s for the same thing.

There are plenty of marketing tactics that companies use to improve brand loyalty, including rewards programs, having a strong brand story, community building and more.

Let’s go in-depth on some of the best ways to build brand loyalty that lasts.

1. Provide best in class customer service
The quality of customer service a brand offers plays a huge role in driving brand loyalty, which is proven to have a significant impact on your bottom line. Research from McKinsey shows that customer experience leaders achieve more than double the revenue growth of customer experience laggards.

Turning your business into a leading brand starts with a well-documented customer service strategy that accounts for your audience’s preferred channels.