There is no guarantee of interaction

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One of the main advantages of CPM is the ability to reach a wide audience. Due to the large number of impressions, advertising has every chance of reaching many potential customers.
2. Ease of use
The CPM model is easy to understand and use. Advertisers don’t have to worry about quantitative metrics like clicks or actions, but can focus on gross metrics.
3. Efficiency in high visibility
If your goal is to increase brand sms gateway japan awareness or promote a product, CPM will be a more effective solution compared to other models such as CPC (Cost Per Click).
4. Targeting flexibility
CPM models allow you to target your ads so that they are shown to a specific audience. This can greatly increase your chances of reaching your target audience.
CPM model Cost Per Mille
Disadvantages of the CPM model

Although CPM is based on impressions, there is no guarantee that users will interact with the ad. This can lead to a situation where you pay for impressions but do not get the expected number of clicks or conversions.
2. Difficulty in evaluating results
The lack of a clear link between impressions and actions can make it difficult to measure the effectiveness of advertising. Advertisers should look at other metrics to determine whether their advertising spend is worth it.
3. Possible fraud
The CPM model can be prone to fraud, especially when bots are used to boost impressions. This creates complications for advertisers, as they may be paying for traffic that does not exist.
CPM model Cost Per Mille
How to use CPM effectively?
1. Define your target audience