Positioning strategy – how to choose the right path to increase visibility in natural search results?

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If you are thinking about positioning an online store, then use add-ons that allow for optimization. Why are add-ons a good solution? Thanks to them, you do not have to make any changes to the source code.

What to do first? Make sure that every product that will be available in your online store has a detailed description. Use only unique descriptions. Otherwise, you risk duplicating content.

Plan a list of keywords – you will use them in the content posted on specific amazon database subpages. Remember that it is not only the descriptions of the products themselves that count. Valuable descriptions that are optimally saturated with keywords can also be placed in category descriptions. Make the most of the opportunities that an online store gives you.

Take into account strictly technical aspects as well. Enable friendly URLs. This is one of the elements that Google search engine robots pay attention to. Also, make sure that your online store is linked to from valuable external sites. Stick to the bright side of SEO. Even a short adventure with Black Hat SEO can end with significant drops in the ranking of natural search results. When expanding your link profile, make sure that the anchors are diverse - do not focus only on key phrases. To diversify the profile, also use neutral anchors.