Tang Jia: I can talk about this because I also have a small course on how to build a personal brand. First, you need to understand your own positioning, and then gradually accumulate knowledge in this area. Then you can build yourself... For example, I suggest you take a professional photo, a very professional one, which is a kind of external personal brand building. Then do selective exposure, for example, I came to participate in this event of Sohu today, which is actually a kind of selective exposure. Sohu is a platform with brand endorsement, right?
In fact, we come to participate in this event to improve our own brand. Then we come to Mantou to share, which has a certain improvement in knowledge or marketing expertise. In fact, I think it is something like this: first, an accumulation of internal and external, and then selective exposure.
Mr. He: The biggest difference between Internet celebrities and jamaica phone number data traditional artists is that Internet celebrities are chosen by users. They are not created through packaging or marketing. Now everyone is talking about users. As the distance to users gets closer and the contact becomes more frequent, users will become more selective.
Fu Qiang: So how should we view this issue in light of the internet celebrity economy?
Jijie: It is too early to say anything about the internet celebrity economy. Our platform is also considering this. We are not talking about the economy, but how to make internet celebrities better present content to customers. We are not talking about making money immediately or sharing the profits. This will only happen when we make strategic investments in the later stage.
Mr. He: I think so. The term "Internet celebrity economy" is not accurate now. I think we are more focused on the Internet celebrity system, which may be slightly more accurate. In fact, as a platform, we need to build an ecosystem from our perspective, let everyone change a habit first, and let everyone enjoy the process.