Promotional emails with great Corel offers. Promotional emails with great Corel offers. Hero Shots and Images Humans love visuals. period. Images help grab people’s attention and absorb more from the content. It also works well for email marketing. While BB newsletters are typically entirely text-based (and it works well for them), and images are mostly associated with BC and e-commerce, we strongly encourage you to test the impact of visuals, regardless of business type or industry.
Experiment with various types of images: linkedin data photos, unique illustrations, testimonial graphics, or stock vector art, and see how they impact engagement. An email from Brainfm with powerful hero footage. An email from Brainfm with powerful hero footage. Another aspect of mobile design email testing comes down to checking whether the mobile version is working well. If the loading speed is too slow, or there are issues with the responsiveness of the design or the ability to click on the CTA, then this should be one of your priorities.
Sending a newsletter with a flawed mobile version can hurt your marketing campaign's bottom line. Given the attention spans of today’s users and how inhibited they are to marketing communications, everything in an email needs to work flawlessly – especially on their smartphones. You only have seconds to win them over! Email design optimization in GetResponse for desktop and mobile devices. Email designs in GetResponse Email Creator are optimized for desktop and mobile devices. For more information on this, see our email design guidelines.