How do our customers feel about us?

[fomayof928@mowline]

— Kristin Johnson, former VP of Content and Communications at Sprout Social

Here are some ways you can use social listening to boost your online reputation and create a new, unique brand story.

Build stronger relationships
If you’re feeling out of touch with your audience, the first usa b2b leads step is to discover opportunities to build stronger relationships with your community.

Ask yourself:

What makes customers want to share about our brand?
Is our campaign resonating? Why or why not?
Sprout Social's Listening Sentiment Summary with graphs illustrating changes in positive, negative and neutral sentiment trends over time.

In Sprout’s Listening tool, you can review sentiment trends related to your brand. For example, note how positive and negative feelings have evolved over time. Consider how sentiment aligns with your ongoing campaigns, PR efforts or other current events.

Improve your products or services
In many cases, creating a new brand story includes improving products or services. Use customer feedback on social media to refine your product development or service experience.