On Running’s marketing strategy focuses on innovation, sustainability and a high-performance lifestyle. They emphasize the unique technology and design of their products, while also highlighting their commitment to sustainability.
Their Cyclon service (a subscription service for fully recyclable running shoes) is just one example of this approach:
Cyclon Service Page
This service is a great marketing strategy that demonstrates On Running's dedication to sustainability.
With fully recyclable running shoes and a distinctive bahamas telegram lead subscription model, they attract customers and foster brand loyalty.
This green approach effectively combines sustainability, innovation and customer commitment.
On Running uses a multi-channel marketing strategy . It includes social media marketing, content marketing, influencer marketing, and direct-to-consumer marketing.
Their content marketing shines through in OFF Magazine , where they share athlete stories, innovations, and cultural pieces. Reinforcing their high-performance lifestyle brand.
With over 1 million followers, their social media is centered around Instagram . They also collaborate with athletes to showcase products. And they sell directly to consumers on their website.
On Running’s marketing strategy showcases the power of a lifestyle-focused brand identity and a multi-channel approach. By highlighting distinctive product features and promises, they create a compelling brand image that connects with their target audience.