5. Don’t just give them a seat. Give them a gavel.

[fomayof928@mowline]

4. Be a student
One of the best ways to be a better leader to social canada b2b leads teams is to be humble enough to go to your social leads and ask them for their expertise. I would encourage every CMO or marketing leader to have a 30-minute meeting every month, where the purpose is to have your social lead provide you with a report or presentation that includes recent trends in both your social practice and the industry overall.

The report should not be a recap of performance and post results by channel but more of a trend report on how each channel is performing, how content is performing overall and how the team plans to pivot in the upcoming months to address algorithm shifts.

Not only will this make you feel more confident in leading them, but it creates a positive narrative that you respect their position and expertise.

A common narrative is that social media teams consistently feel like they are given assignments after a marketing meeting has already occurred. The phrase, “We decided this is a social campaign,” gets thrown around far too often and typically the social team wasn’t a part of the decision in the first place.

This is where the phrase, “Give your social teams a seat at the table,” is often used.

But I don’t think that’s good enough anymore.

LinkedIn post from Crocs' Head of Organic Social, explaining how leaders need to ask their social teams directly about what kind of support they find most valuable.