The Federal Accounting Council (CFC) does not establish which values professionals in this sector must follow. However, some professional associations provide an annual table of accounting fees with minimum and maximum prices.
One example is Sicontiba , the Accountants' Union of Curitiba and the region, which offers a guideline and reference spreadsheet as a basis for creating pricing strategies for its affiliates' accounting services.
If your union provides this type of guideline, you can use it to support the pricing of your services. However, it is important to consider some factors to make your fees unique and compatible with your business and the profile of the target audience you want to reach.
Some of the most important are:
operating costs : includes all fixed and optometrist accurate email list variable office costs, such as rent, water, electricity, internet, software contracting and employee salaries;
profit margin : free percentage that you intend to receive for the provision of services;
time spent on activities : estimate that includes costs for professionals (payroll) and related expenses (office systems and materials);
value perceived by the client : the contractor's understanding of criteria such as the accountants' expertise, service and quality of services provided.
Understand more about this last topic in the article: “ The difference between price and value and the importance of understanding each concept ”
5 billing models for accountants
To optimize the definition of your accounting fees, you can use one of these billing models:
pricing per hour worked :
when to use: in the provision of complex services or consultancy;
positive point: it is adjustable according to the level of difficulty;
negative point: it makes it difficult to estimate a total price for the client, as it depends on the number of hours required for completion;
pricing by project :
when to use: in cases of one-off and non-recurring hires, such as audits and tax restructuring;
positive points: the client knows how much they will pay right when signing the contract;
negative point: it generates a risk of underpricing, especially if complexities arise during the project;
value-based pricing :
when to use: for services with a high competitive edge, with strategic tax planning;
positive point: increases the probability of profit by aligning the amount charged with the customer's perception of value;
negative point: requires in-depth understanding of what the contractor understands by value in accounting services;
fixed pricing per service :
when to use: for recurring, common and standardized solutions, such as monthly balance closing and pro-labor calculation;
positive point: certainty of how much will be paid for each service;
negative point: it does not cover unforeseen events and changes in complexity;