Reusing a message is not the same as duplicating

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And you may wonder, why send the same message again to a user? The truth is that the content is not exactly the same. The peculiarity of these emails is that some changes are made to alter the content enough to provide value. If you are going to implement it, it is recommended that you never duplicate the content and send it as is. it What you want is the first option. It's kind of like recycling the first email to extend the reach of the sale you made in the first place.


An A/B test can help you choose changes, but not to choose which email to reuse. In this case, the email marketing secrets of the professionals reveal that you should do it on an email that has worked canadian hospitals email list well and has given you good results. Look at the image, the text and color have been changed, but the structure is the same. It has gone from “Off Your Order” to “On Your Order” . Try to emulate this practice with your emails. It is a good alternative to get results. 3.- Automatic and transactional emails must create experiences for users Email marketing secrets: transactional emails Using automated responders throughout your business experience can help you build customer loyalty to a greater extent than you may have imagined.


The key to an automated response that drives experiences and conversions is personalization . You need to keep the user engaged with your business by providing value. And always thanking the user for joining you along the way. These autoresponders must bring brand personality. That's why it's important to make the messages feel close and human. The most common mistake with this type of email is that it seems automatic. Don't make it personal, but use general language that doesn't really add value to the user. 4.- Define the timing of your emails email marketing secrets: timing Defining the time and frequency of sending can drastically affect your campaign and increase or decrease the opening rate.