What are Gestalt laws and how do they improve leadership?

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Whether you want to know the tricks to sell more or the different types of leadership , psychology is key. If you want to empower your team, you must know the Gestalt laws : discover what they are and how to apply them to your business to improve leadership to achieve all your goals.

What are Gestalt laws?
Gestalt psychology emerged in Germany at the beginning of the 20th century, and its object of study is the way in which the human brain tends to interpret visual stimuli. These laws explain how people visually perceive and organize information, and are widely used in different sectors such as design.

The basic foundation on which the Gestalt psychological current is based, proposed by the psychologist Max Wertheimer , is that the whole is more than the sum of its parts . This means that our brain tends to group the elements and perceive them as a coherent whole , instead of analyzing them as individual parts.

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An example of a practical application is the Netflix interface : the law of similarity germany phone number lead is applied here. The thumbnails of films and series are aligned and grouped in a practical way (by genre and category), which makes the browsing experience easier. In addition, it psychologically helps the user when viewing similar content.

In the corporate context, and especially in leadership management, Gestalt laws are very useful . The reason is that they can be applied to how leaders perceive, organize and guide their teams. According to Gestalt laws, our subjectivity becomes apparent based on our environment, and each person can see the world in a different way .

What are the laws of Gestalt?
Once the concept has been defined, let's see what the Gestalt laws are:

Law of proximity: Items that are close to each other tend to be perceived as a group or set. For example, when seeing several points aligned, but closer to each other in certain groups, the brain groups them together.
Law of similarity: when we see elements that are similar in shape, color, size or other aspect we perceive them as belonging to the same group, even if they are not physically close.
Law of continuity: The brain tends to perceive lines or patterns as continuous or in a flow, rather than as separate elements.
Law of closure: our brain tends to complete incomplete or suggested shapes, perceiving them as complete figures.
Figure-ground law: refers to the tendency to separate visual elements into a main figure (what catches our attention) and a background (the rest of the context). Sometimes, the figure and the background can be interchanged, creating optical illusions.
Law of symmetry: symmetrical elements are perceived as parts of the same group or unit, which generates a feeling of stability and order.
Law of simplicity: also known as Pragnanz's Law, indicates that the human brain tends to organize visual information in the simplest possible way.
How to apply Gestalt laws to leadership

Although Gestalt laws are commonly applied in industries such as design, they can also be used in business. For example, the law of proximity can be applied to teamwork. You can group people with similar roles together to improve cohesion and teamwork.

Another example is the law of similarity : if you want to foster your company's corporate culture, unify shared values ​​and objectives so that the entire workforce strives for the same goal.

At MASMOVIL NEGOCIOS we hope to have helped you understand what Gestalt laws are and their importance in the business sector.