3. Create a subdomain
One thing to consider with Pardot is whether we should use our main company domain or a subdomain for email marketing. The reason being, if for any reason our marketing emails start being classed as spam, we run the risk of our standard company emails being affected.
4. Clean data regularly
Sending to invalid email addresses can harm our sender cambodia phone number search score. We should proactively check the validity of our data using tools like Kickbox. This will score email addresses to identify whether they are deliverable, invalid, or potentially risky. We also have the option to integrate this feature with Pardot via an API to automate the validation process.
We can also prevent invalid email addresses from being added to Pardot by using validation on our forms.
5. Segmentation is key
We can try our best to follow all of the steps in this guide, however, if a prospect chooses to mark our email as spam then it will be classified as spam regardless.
By sending personalised and relevant content that the user has expressly asked for, as opposed to the same message to the whole database or to those who didn’t opt-in, we can reduce the risk of that happening.
While these steps may seem like a lot of additional work at first, they’re essential for all Pardot marketers and can be the difference between success and failure when it comes to email deliverability and, as a result, performance!
For a free audit of your Pardot account including email deliverability issues, get in contact with the MarCloud team here.