A clickable text link is also one of the mandatory elements

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of a snippet. In general, it is the end goal of the user who sent a search query. The search results themselves are simply a list of hyperlinks that lead to sites that contain the information a person needs. All other components that form a snippet are needed only for the convenience of choosing between these links.

Depending on the search engine, the link to the page may be displayed at the top (in Google) or bottom (in Yandex) of the title, and the website domain name is usually highlighted - on a separate line or in bold. There are also differences in the activity of the links: in Yandex.Search, you can click directly on the specified URL and separately on the title, and in Google, the click area for these two elements is common.

Link to page.
Links in snippets — namely, domain addresses of web pages — are needed so that the user can see in advance what sites they lead to. This increases trust and helps remember the domain, which is important when promoting in search. Nowadays, it is rare to find a snippet that simply contains a “naked” link to a page — usually there are breadcrumbs next to it, showing the internal path through the site from the main page to the one displayed in the search results. But we will talk about this in the next subtopic: extended snippets.

Rich Snippet: Elements
So, we have sorted out the standard snippets and understood what they include and what each element is needed for. However, search engines are constantly improving, and today their capabilities are much wider: in the search results, you can get an answer to a question without even going to the site, find movie or plane tickets, look at products and read the main information about the company of interest. Extended snippets can do almost everything. But we will consider only the most common functions.

Quick links
A common feature of a rich snippet that provides additional and convenient nigeria whatsapp number database navigation options for users directly from search results. Quick links are so called because they allow you to jump to specific sections or pages of a website without going through the standard process of going to the home page and searching for the information you need.

They are usually displayed under the main description and look like a list or several columns of related hyperlinks, each of which is signed with the names of different levels of site navigation and has its own short explanation. For example, an extended snippet of an online store can include quick links to product categories: "Clothing", "Shoes", "Accessories", etc. A big plus of this element is that it increases the area of ​​the snippet several times, which attracts increased attention in the search results.

Quick links.
It is important to note that Google independently generates and determines which sections to display in quick links. It does this based on the structure and content of the site. Influencing its choice is difficult, but possible. To improve the chances of quick links being displayed in the snippet, you should:

think through and implement a logical and convenient structure of the web resource, clearly highlighting large important sections;
optimize internal links by using meaningful anchor texts;
create informative and relevant pages, fill them with unique content.
For Yandex, quick links can be configured in the Webmaster service.

Address and phone number
In some cases, especially for sites of local (from the searcher's perspective) businesses, the snippet may contain information about the address and phone number. This helps to quickly contact the business without having to go to the site itself. Such snippets are very useful for people searching for a specific place or wanting to find contact information for a business.