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Sign up for intensive courses and free webinars from Cybermarketing.Holidays are not a time to rest for online stores and online services. Due to the pre-holiday growth in demand, sales can be increased several times. But this is provided that a marketing concept has been developed in advance, sales channels and tools have been thought out, and errors and failures have been eliminated.

How do holidays affect sales?
Each country has its own holidays that stimulate demand for goods and services. In the US, these are Thanksgiving and Christmas, in China, Chinese New Year and Valentine's Day, in Israel, Rosh Hashanah and Sukkot. In Russia, traditionally, the most "selling" holidays are New Year, March 8, and, more recently, Valentine's Day (February 14). During these malaysia mobile phone numbers database periods, sales of luxury goods, accessories, clothing, elite drinks, and other goods soar. Knowledge Day, graduations at schools and universities, and Victory Day also have a certain impact on demand.

The growth in sales is due to a number of reasons:

consumers are accustomed to the fact that sellers make special offers, hold promotions and offer discounts during holidays;
the tradition of giving gifts on holidays significantly influences demand, and in some cases completely shapes it (for example, valentines are given only on Valentine's Day);
the increase in demand for some goods is due to the specifics of the celebration (this includes carnival costumes, firecrackers, Easter cakes, etc.);
consumers tend to postpone expensive purchases closer to the New Year;
pre-holiday demand can be fueled by seasonality (as in the case of warm clothing before the New Year or office supplies for Knowledge Day);
The crowd effect also has an impact - it is difficult to resist buying when there is a rush and discount ads are attacking one after another.
For the seller, the pre-holiday rush is an opportunity to make good money on increased demand, free up retail space and warehouses by selling seasonal and illiquid goods, and get free cash. And most importantly, to attract new customers and increase brand awareness.