When forming a proposal, it is worth considering the niche

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For example, a confectionery store can decorate its branches with tulips and add pink elements to the design. You can use anything that is associated with March 8. With the help of festive attributes, you can show that the brand is involved in the holiday. A competent presentation and the creation of an appropriate atmosphere encourages purchase, inspires trust and strengthens the emotional connection with the brand. The situation with e-commerce is less clear . If a company does not indicate its involvement in the holiday in any way, but simply adds a few flowers to its avatar on social networks, this may look artificial to the client and, on the contrary, repel them. It's a different matter if the client receives a small gift in honor of the holiday. For example, an online cosmetics store can include a perfume sample and a greeting card with an order of 3,000 rubles.



Such activities demonstrate care germany phone number list for the client and increase loyalty. Wazzup marketer Laysan Ryzvanova You can warm up your audience natively. For example, from a creative point of view. I like how Yandex Market does it. The marketplace has product selections, including those for holidays. Each selection has its own color, which is intuitively read. The client sees a yellow bar with pink flowers and understands: "Aha, this is definitely something about March 8." Step three: Make an offer , specific target audience and position of the business. There is no universal scenario. What suits one business will not work for another. For example, a company sells candy sets that are most often given as gifts to colleagues and acquaintances, but not to close people.



This is the mid-price segment. For such products, promotions like 2 + 1 will work. And for the premium segment, which sells expensive smartphones, the 2 + 1 promotion will definitely not work. Such a business can use cross-selling and try to make a discount on related products. For example, on a case or headphones. The main thing is not to overdo it: if the promotion was successful for the target audience, but the business did not make a profit or even went into the red, then the promotion was a failure. Wazzup marketer Laysan Ryzvanova Businesses actively use discounts to boost sales, so many customers no longer pay attention to them — banner blindness has appeared. There is a life hack: make an offer without directly mentioning the discount. For example, a fitness club on March 8 holds a promotion “50% discount on a six-month membership.