When a photography school posts only educational content and does not conduct reviews, does not share the successes of its students, does not collect feedback on the usefulness of its lessons, the interest of subscribers decreases. We recommend choosing a pool of 3-4 formats that suit your niche, and logically alternate them when preparing a publication plan.
21. Serial posting of the same type of content
The community can use different post formats, but if they do not alternate, it is a mistake. It is advisable not to post 4 videos in a row, then post only texts for a week, and then conduct surveys all day. costa-rica mobile phone numbers database Alternate formats: texts, checklists, videos, surveys, collections, articles, UGC, etc.
22. Content not adapted to the platform
After popular foreign social networks were blocked, many marketers turned their attention to VKontakte and began posting ready-made posts and videos on this platform without taking into account its specifics. For example, Tik-Tok clips or screenshots of stories are often posted on the community wall.
Stories from another social network were posted as a selection in a post on VKontakte
Stories from another social network were posted as a selection in a post on VKontakte
23. No pinned post
A pinned post attracts attention and helps to tell about current promotions or provide information about the company. However, we recommend not to duplicate in the "pin" what can be indicated in the description, status or on the cover.
How not to:
Duplicate of what is stated in the community information
Duplicate of what is stated in the community information
How it should be:
Current promotion. The post will be unpinned when it is over and a new one will be pinned
Current promotion. The post will be unpinned when it is over and a new one will be pinned
Lack of diversity in content formats
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