How to promote your business using geo-services

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According to statistics, more than one hundred million users use geoservices in the Russian Federation every month. People search for nearby stores, cafes, choose suitable routes to the necessary organization. Advertising in geoservices helps to navigate among the variety of offers.
Given the ban on brand promotion in several major social networks, promotion in geo-services is a good opportunity for domestic businesses to announce their product and attract additional traffic to their online project.

Let's look into the essence of interaction with such platforms and who will turkey whatsapp number database benefit from them.

Geoservices - what are they and what is their purpose
The conversation will be about online services that provide the audience with certain information based on location. In this vein, working with geoservices involves the presence of navigators, online maps of a given locality, and metro maps.

The role of advertising in this case is reduced to showing personalized offers tied to various local locations. For example, an advertising mention of a culinary establishment is offered to people who live and work near it.

Users trust maps with additional information and systematically turn to them. At the same time, they can "try on" one of the proposed routes, simultaneously become interested in the services of a company, and mark it on the lists for visiting later.

This was about the benefits for consumers. For entrepreneurs, the main benefit is the use of geo-advertising as a tool for reaching a larger audience and establishing connections with it. An organization that has posted detailed information about itself on such platforms (contacts, website, social media account) creates trust in people. And if a business has high ratings (stars), then the likelihood of using its services increases.

The presence of positive ratings and reviews helps customers make a choice, especially when it comes to the service sector.

What advantages and opportunities do geoservices provide to businesses?
The main tasks of an entrepreneur are to promote their brand, increase their target audience, and traffic. Access to a large audience is provided by:

2GIS (visited by about 60 million users every month);
Yandex services (Maps, Metro, Navigator) with a total traffic of more than 55 million;
Google Maps, although some time ago the platform decided to leave Russia.
In addition to the opportunity to interact with a large number of potential clients, promotion in geo-services provides several other advantages: