The task of a popular personality

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Many stars are associated with clothing brands: model Gigi Hadid with Tommy Hilfiger, American youth musician Pharrell Williams with Chanel, the Gorillaz group with Levi's, and singer Elton John worked with Gucci. And, for example, journalist and TV presenter Evelina Khromchenko collaborated with the shoe company Ekonika. There are more and more such joint projects, because fans easily respond to advertising and buy things that are somehow related to their idols. Collaboration rarely involves the stars participating in the creation of the product – usually they are far from the technical process.


is to represent a brand or project, contributing to more active promotion. Demand overseas chinese in usa data largely depends on what happens on the celebrity’s social media page, where they communicate with the audience. Now this promotion format has also begun to be used by food producers. The fact is that competition in this market is becoming increasingly high, people have become accustomed to a large selection of goods and the fact that they can be bought throughout the city or ordered online.


Previously, when 9 out of 10 customers bought products from a particular brand, it was customary to talk about high loyalty, that is, a level of 90%. Now it is difficult for companies to reach even 50-60%, because people want variety and easily switch to offers that have a higher level of consumer value. Therefore, there is a high probability of the emergence of collaborative marketing programs on the market, aimed at winning the attention of customers and temporarily reducing the sensitivity of those who are accustomed to constant discounts.