associated with making changes

[mdmarouf988]

Together with the header, it takes up 100% of the screen that the user sees when they land on the site. Do you think it is necessary to fill the entire space if 95% of visitors scroll through it and want to go to the product cards? Should it look exactly like this, or do users want to see other parameters? What will happen if instead of sorting by “price”, you make it “cheaper/more expensive first”? Or make a “recommended” section with a smaller selection and products that you could recommend to your customers? You can hypothesize and argue endlessly about how exactly this or that element of the site should be implemented. Or you can simply run several parallel tests and get a real result. After all, this is what A/B and multivariate testing are for. The main essence of these studies is shown on our website , so cambodia whatsapp number database I will not overload you with unnecessary text.

There are thousands of elements in the online store interface. And each of them is worth questioning if it will increase your sales by at least a fraction of a percent. Calculate for yourself: if your online store has a conversion rate of 2%, and each of a hundred small experiments adds at least 0.01%, then this will already increase your income by 1.5 times! I think you have already guessed in which direction the conversion rate of your online store changes at this step



basket

Abandoned Cart - The Trouble of Online Retailers
One of the questions our clients ask me is what percentage of uncompleted orders is normal for an online store. Unfortunately, there is no specific answer here, everyone has their own. And even an ideal cart interface for your customers will not allow you to increase the number of completed orders to 100%. And this is really a shame: the buyer was ready to buy your product, but left it in the cart and left the site. And sometimes there are purchases for quite good amounts left in it. What to do?

We implement a system of reminders about unfinished orders. And we use retargeting - we show ads on other sites containing the products viewed by the user. And we count again. After all, our task is to ensure that the costs of returning a visitor are no more than those of attracting a new one.