Specifics of the jewelry market

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Unlike hired work, where you depend on management and approvals, here we were not held back by anything, and we could immediately implement any idea. For example, we saw the news about the recent release of the Spanish brand of expensive costume jewelry UNOde50 - we wrote to the company managing the license, and in the end we received an excellent exclusive interview with the CEO. We saw the website of a jewelry studio that holds master classes - we agreed to participate, with the placement of a detailed photo report on how we made a silver pendant with agate with our own hands. We read that an exhibition of enamel began in "Worker and Kolkhoz Woman" - we wrote to the organizers at the Manezh, we were accredited - and a beautiful report with photos is ready.

Later we came up with the idea of ​​preparing review articles about all jewelry exhibitions in Moscow. We simply wrote to the organizers, secured their consent, came with a camera — and photographed everything list of oman cell phone numbers interesting, simultaneously finding out a lot of useful information from the authors of the works and collecting their contacts.

The other side also increasingly began to initiate communication. We started receiving letters with questions and offers of cooperation. Some letters inspired good material - for example, within half an hour after a jeweler from Chelyabinsk asked "how are individual authors advancing these days?" an article was born with recommendations for building a personal jewelry brand. Some companies found texts about themselves in our catalog of jewelry companies (which we place a special emphasis on) - they asked to add something, after which they included us in the press release mailing list.

We have noticed that many companies and private jewelers believe that their job is to produce beautiful and high-quality products, or to display them in shop windows. And in all other respects, it is safer to remain as closed as possible. We have encountered the phenomenon many times at exhibitions, when authors flatly refused to allow their works to be photographed, explaining this as a “hunt for ideas” on the part of competing designers.