To attract those same 70 percent, online services and

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IT companies began implementing tools for website personalization several years ago. Their goal is to bring the advantages of offline stores to online shopping. In a traditional store, there are sales consultants who provide individual customer service. They can offer the most popular product in a given category; tell about discounts and promotions; warn that this item may soon run out; help choose related products.

The same and more can be done online. Serhat Soyuerel, founder of the marketing platform Insider, told theRunet how personalization of a website helps increase conversion rates for online stores.

Booking example
Serhat cites Booking.com as the most striking example: “Why did Booking become so popular? Because it replaced travel agencies.”

What do agencies do? Their employees recommend which tours are list of united arab emirates cell phone numbers better and cheaper, they select them according to our needs and possibilities. Booking does the same, it speaks to us as a person from the agency.

It tells us that many hotels in this location are occupied on the selected dates and suggests looking at offers a few days earlier or later. It warns us that almost all rooms in the selected hotel are booked and we should hurry with the decision. And also, with the help of pop-up messages, it suggests using filters for a more advanced search and booking without prepayment.

“Because Booking talks to customers, the percentage of users who visit the site but don’t book anything is decreasing,” Serhat explains.

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Serhat Soyuerel
Founder
Insider
"When you buy an apartment, you take into account every square meter. The same goes for a website. Pixels on a website are as important as meters in an apartment."

Data processing and personalization technologies make it possible to ensure that the user, when visiting the main page, sees only the information that is relevant to him. If he opens the site for the first time, he is offered a discount for registration. Women are shown the women's collection, men - the men's.