1. There is no guarantee of interaction

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Although CPM is based on impressions, there is no guarantee that users will interact with the ad. This can lead to a situation where you pay for impressions but do not get the expected number of clicks or conversions.
2. Difficulty in evaluating results
The lack of a clear link between impressions and actions can make it difficult to measure the effectiveness of advertising. Advertisers should look at other metrics to determine whether their advertising spend is worth it.
3. Possible fraud
The CPM model can be prone to fraud, especially when bots are used to boost paraguay consumer mobile number list impressions. This creates complications for advertisers, as they may be paying for traffic that does not exist.
CPM model Cost Per Mille
How to use CPM effectively?
1. Define your target audience
Before launching an advertising campaign, it is important to understand who your target audience is. You should know which groups of people you want to attract and tailor your ads and targeting settings based on this.
2. Optimization of advertising content
Creating attractive and eye-catching ads can greatly increase their impact on users. Use high-quality graphics and clear calls to action that will grab attention.