Key Tasks:
Review and improve ad copy and calls to action.
Use more attractive and relevant images and videos.
Implement advanced targeting for ads.
Analyze and optimize landing pages.
Conduct periodic reviews of performance reports.
Key Result 2.3: Reduce CPC (Cost Per Click) by 10%.
Key Tasks:
Analyze and adjust ad bids.
Identify and pause underperforming keywords.
Use remarketing strategies to improve efficiency.
Optimize target audiences based russia phone number example on performance.
Review and adjust campaign budgets monthly.
Objective 3: Improve Engagement in Email Marketing
Key Result 3.1: Increase email open rate from 20% to 25%.
Key Tasks:
Redesign subject lines to make them more attractive.
Personalize emails based on user behavior.
Segment your mailing list into more specific groups.
Perform A/B testing on email subject lines and content.
Send emails on optimal days and times.
Key Result 3.2: Increase email click-through rate from 5% to 7%.
Key Tasks:
Include clear and compelling calls to action in your emails.
Use relevant images and videos within emails.
Offer exclusive and valuable content in emails.
Perform personalized follow-up to opened emails.
Analyze click reports and adjust strategies based on results.
Key Result 3.3: Reduce unsubscribe rate by 5%.
Key Tasks:
Adjust email frequency based on user preferences.
Provide more relevant and valuable content.
Offer more personalized subscription options.
Regularly monitor and analyze cancellation rates and adjust strategies accordingly.
Start by identifying your most important goals and setting key results that will allow you to measure your progress. OKRs are a dynamic tool, so don't hesitate to review and adjust them periodically to adapt them to your needs.
By defining clear, measurable objectives aligned with the overall business strategy, you will be able to optimize your B2B demand generation efforts and achieve tangible results. Contact me and I will gladly help you define and implement your B2B demand generation OKRs.