Are you making good use of your customer information?

[ishanijerin1]

Hello, I'm Matsuoka, a sales marketing specialist.

The other day, when I went to a yoga trial lesson vnpay database with a colleague, I met someone who had taken a trial lesson before, even though the course was only for first-timers.

My colleague muttered, "This store doesn't seem to have CRM in place."



Today I would like to talk about CRM.



table of contents
What is CRM anyway?
What you can do with CRM
Benefits of a CRM System
Disadvantages of CRM Systems
summary
What is CRM anyway?
"CRM" stands for "Customer Relationship Management" and means " managing relationships with customers ."

As the name suggests, it is a management technique for building and managing relationships with customers.



CRM positions the customer as the most important element of a company's business.

To conduct a customer-centric business, it is necessary to accumulate and manage customer information, thoroughly analyze it from various angles, and provide products and services that match customer preferences.

This cannot be achieved by simply recording customer information in an analog manner and relying on experience and intuition.



That's where IT systems come in! IT systems have made it possible to accumulate and manage huge amounts of customer information, and to visualize the results of analyzing that information.

CRM is originally a management method that includes business strategies and processes, and IT systems are merely tools that support CRM, but the term CRM is sometimes used to refer to the CRM tool itself.


What you can do with CRM
So what can a CRM do?

You will be able to manage, analyze, and visualize customer information, enabling you to approach customers more efficiently .



The biggest benefit that companies gain from introducing a CRM system is the ability to visualize detailed customer information.

By consolidating in one place the management of customer information that was previously managed individually by each employee, the situation of each customer can be seen and this information can be used efficiently in business.



Traditionally, it was possible to make certain degree of purchasing predictions based on seasons and time of day by using POS systems and sales management systems.

By linking this to a CRM system and conducting detailed analysis of customers' purchasing history and store visit history, you can carry out more strategic sales and marketing activities, such as sending direct mail and conducting surveys tailored to purchasing intentions.