After having explained in depth what lead scoring is, what it is used for and how you can do it , we share an example to reinforce everything we saw in this article.
To do this, we will define a fictitious client.
Bosque Azul is a real estate company that has an apartment building for rent in Santa Fe, CDMX. The units have a price range between $15 and $20 thousand pesos per month. In recent months, they have vp risk email lists had a large number of leads , however, they have not been able to close sales. That is why they have decided to implement lead scoring , to learn more about their potential clients, identify which leads are well qualified, which are not. In addition, they seek to identify what optimizations they can make in their marketing strategy to obtain leads with a higher probability of converting.
We show you what their lead scoring is like , which they worked on together with their sales and marketing team. You can see the aspects that are essential and find out their score according to the answers obtained.
Provide name 1 point / No name 0 points
Provides mail 1 point / Does not provide mail 0 points
Provides a number 2 points / Does not provide a number 0 points. Unlike email, it is awarded 2 points because it shows greater interest in being contacted directly by sellers.
Budget : Less than 15 (1 point), between 15 and 20 (2 points), more than 20 (3 points). Because the monthly rental price of the apartments is $15,000. One point is given to those with a lower budget; 2 points to those within the range; and 3 points to those exceeding it.