They will start waiting anxiously

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for it in their mailbox. Especially if you also follow the next tip on the list. 6) Don't send emails you don't even want to receive Let's be clear: the easiest way to destroy your campaigns' open rates is to send a series of poor, low-value emails . But the opposite is also true: the easiest way to increase your campaigns’ open rates is to only send emails new zealand b2b leads that everyone wants to read. Think about it carefully: we bet that you too are subscribed to a newsletter that you receive every week and that you search your inbox because you can't wait to read it.

So, the value you need to provide to your users with your campaigns needs to be the same. 7) Segment your list Implementing segmentation into your email marketing strategy can increase your email open rates by 203% . Yes, that’s a scary result. Why does this happen? Easy: segmenting your list means making your communications even more specific and captivating with respect to the different interests of your audience. These types of campaigns speak better to people's hearts and therefore generate significantly higher open rates (and sales) . That's why it's crucial to know where people signed up to your list from, whether or not they purchased a certain product, or maybe if they belong to a certain age group.