Why should consumers choose 'your brand' to buy among many brands selling such products and services?" These questions can be answered through the compilation of "Characters". We must first find a group of people who are truly interested in our brand and will feel that the merchant's intentions are valuable (that is, what we often call the "target group"); only by carefully understanding the outline and appearance of that group of people, and understanding them Only when we have "opportunities" and "pain points" that are different from other ethnic groups can we share the value of our products and services with them appropriately.
Doesn’t this sound like pursuing the person of your dreams? Only by understanding the other person and liking them can you "communicate" from their standpoint and perspective and win the other person's heart! Understand the business’s target group through “Persona ” "Characterography" is a communication tool and method commonly used to record and australia phone number data describe target groups in marketing planning, business design and social media. Following the design and thinking process of characterography, it can help merchants build representative profiles. The outlines and images of existing customers and potential customers are no longer just general descriptions.
The content of the character biography must include 1. Basic information and demographic classification age, income, place of residence, married or unmarried, education, occupation, headshot that embodies the above, etc. 2. Affix identification marks to merchant users The target customers of a business must have some unique personalities, interests, preferences, personality traits, communication styles, brand preferences, etc., from which we can infer what the target customers usually do. 3. What problems do the merchant’s customers encounter (find the customer’s pain points) For a good character profile, in addition to knowing "who" the goods or services are to be sold to, the editor must also be able to find the "pain points" of customers' needs. Just imagine what problems customers encounter when purchasing goods and services from merchants.