Here are some of the funding options

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available to certain companies: Patreon , a patronage platform, last raised $155 million in funding at a $4 billion valuation; Kajabi , the online course platform , has raised $550 million in funding at a $2 billion valuation; Cameo , a personalized celebrity video app, has raised more than $166 million in funding at a $1 billion valuation; Substack , a newsletter platform, raised $82 million at a valuation of $650 million; VSCO, photo editing app, raises $85 million in funding at a $550 million valuation. Creators as companies With a rapidly growing number of amateur influencers, there is a lot of competition for deals between brands and celebrities, which is causing them to look for alternative ways to generate revenue.

Traditionally, creators tend to be single individuals or small groups papua new guinea b2b leads And there's a good reason for that: their content is a reflection of their distinct personalities, artistic sensibilities, and entrepreneurial and non-entrepreneurial visions. They are precious in their uniqueness . Yet for years, the economic viability of creator-driven independent ventures has been nearly nonexistent for all but a handful of exceptionally talented individuals. Because individual creators cannot afford the same transaction costs as traditional businesses, they lose out on significant profit margins and must rely heavily on intermediaries. With technological advancements , social media platforms above all, all of that has begun to change.