strategic marketing plan owned media example

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3. Small Girls PR
Digital Strategy: Owned Media

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Small Girls PR is a boutique PR company based in New York, and one of the company’s talents is connecting with amazing clients. This post on Instagram is an effective marketing example, as it boosts awareness for their brand and offers social proof by featuring high-profile clients.

Pro tip: I find owned media in the form of PR is a great israel whatsapp number database way to spotlight company executives and position them as industry leaders.

4. Tobii
Digital Strategy: Paid Media
Eye-tracking software company Tobii launched a LinkedIn ad to promote a lead magnet. While the brand may have created the guide specifically for paid promotions, it’s also possible that they repurposed a high-performing blog post into a downloadable PDF.

marketing strategy paid media example

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In this case, all they had to do was repackage their current content, build an ad around it with creative assets, and run it.

What I like: In previous sections, I discussed the power of leveraging multiple forms of media in your marketing strategy. This is a great example of it.