great control over the budget for each individual

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This optimization certainly gives you ad group and is therefore the right path when you have different goals for each ad group. Be careful though, it is not possible to establish the exact value of each individual listing as it varies greatly, even in a short time. CBO: Campaign Budget Optimization Optimizing your budget in CBO means setting a budget that Facebook will automatically distribute within each ad group. This distribution of the budget, however, does not occur through a simple subdivision, nor does it occur at random.

So how does it work? In fact, Facebook will morocco b2b leads vary the budget assigned to each ad group over time based on the effectiveness of the ad. This means that it will use more budget for the ad group that is currently performing best, and then adjust it as performance changes. It is a great help both for optimizing your time , because you will have less manual budget to set, and for a real cost optimization. Clearly, CBO is suitable for campaigns with at least 2 ad groups within them that you give the same importance to, since you will not be the one to choose how much budget to use for each ad.

Or rather, you can do it but manually through manual strategies such as bid cost and ROAS controls. What to do when Facebook doesn't spend the budget? It may happen that you suddenly stop seeing reactions and conversions to your ad campaigns. What's going on? For some reason, your Facebook ads campaign may not have started or may have stopped. But why? Let's try to make some hypotheses focusing on the budget problem: you have reached the spending limit for your campaigns: in this case, go to your advertising account settings and delete or modify the spending limits for your campaigns; your bid is low : you could lose some auctions if your bid is too low and in this case you could either increase your bid or switch to an unlimited bid but aiming for the lowest possible costs; the campaign budget does not cover all the ads : in this case you will have to go in and simply change the budget.